Gamers here at Jackpot Capital and all over cyberspace know that computers drive the online casino product. We have a huge bank of computers because we have no other way to keep track of all the things we have to keep track of.
When you use your Jackpot Capital Casino login, you enter a world of massive dependence on digital and computer technology. We keep track of every outcome of every game; we keep track of your bonuses and the progress you are making in completing the wagering requirement for a deposit bonus; we keep track of your comp points; we keep track of any major changes in your gaming activity; and we keep track of trends within our casino.
We do all of this in real time!
Now, a major change is fast approaching online casinos and actually in every facet of life. This is the change wrought by artificial intelligence, heretofore and forevermore known as AI.
What Can AI Do Now to Improve an Online Casino?
Computers have been able to analyze data fast for some time. AI can analyze more data in a much shorter time frame. AI is no longer experimental. AI can tell a casino how to address gamers who joined the casino in the last few weeks or even days.
In a sense, AI is like a giant supercomputer, but so super as to be beyond imagination.
AI analyses will make it possible for an online casino to create games that match gamers’ desires. A game might be developed that acts one way with one set of gamers and acts differently for another set of gamers. This will be felt most prominently in slots, but it could also make its way to video poker and blackjack.
The key to understanding the potential for AI to influence online casino gaming is to imagine everything we “know” about casinos and gamers and then to divide all of that knowledge into a million pieces.
This is not destruction but breaking down data to make every gamer’s activity at the casino more fun and more entertaining.
Online Casinos Will Show Flexibility
We anticipate that online casinos will be much more able to make changes that satisfy gamers’ wants, while land-based casinos will remain stuck behind the physical limitations of their buildings and their terminals.
Here is an example from slots. Every online casino promotes slots with very beautiful female characters. These female characters usually show the 1950s-era physical attributes. What will happen when AI tells the casino that a sizable cohort of gamers prefers female characters that are less 1950’s and more 21st century?
An online casino could redo slots so that gamers who like their female characters to look one way will be able to access that, while gamers who like a different look will be able to access that.
Land-based casinos would have to have two separate terminals to satisfy this kind of user experience.
AI Analysis Will Point a Casino in the Right Direction
Once again, this will make maximizing gamers’ UX at online casinos much easier than at land-based casinos. The problem for land-based casinos is that they don’t have enough repeat customer visits to create a reliable database of gamers’ tendencies and wants.
Online casinos such as Jackpot Capital will be able to use AI to make deeper analyses of gamers’ activities since online gamers come to the casino a couple of times or a few times per week.
Isn’t This What Computers Do Now?
Certainly, it is!
The difference is that AI, as a supercomputer of sorts, as we said above, will be able to analyze whatever the casino wants to have it analyze faster and more thoroughly than even powerful computers can do now.
In theory, a computer could be programmed to analyze, in real time, all of the activity at a casino, say Jackpot Capital, over a 24 hour period. Then Jackpot Capital could ask AI for information on a large number of data points and AI would deliver the information fast. Here are a few of the data points Jackpot Capital might ask AI to analyze.
- Number of gamers in a given time frame. Fifteen minutes? Ten minutes? Four minutes between 12:01 and 12:05.
- Breakdown of gamers by sex.
- Breakdown of gamers by age.
- Breakdown of that day’s activity for each gamer compared to their activity the last time they came to the casino.
- Comp points earned.
- Bonuses applied for.
- Games played.
- Length of time each game was played.
- Average time a gamer took to decide on his or her next play in either blackjack or video poker.
- Frequency with which a gamer changes games.
And AI will do it in real time, just in time for AI to communicate with a gamer about their activity.
Is This Going to Be Good for Gamers?
We believe that it will be very good for gamers. Let’s look at item #1. Why would Jackpot Capital want to know about gamers’ activity between 12:01 and 12:05? It could be a special day, an anniversary, a birthday, a religious holiday, a secular holiday, a weekend, a day with a big game scheduled, a snow day, and any other parameter that we might want AI to look into.
In real time.
In item #9, we look at how long a gamer took to make a decision in a game of skill. We don’t even know why that information might be important. Maybe the gamer’s thoughts are on something else, and they would be better served closing the session and focusing on that. Maybe they aren’t feeling well and should close the session for that reason.
With information, we could communicate quickly with the gamer, asking about the time they are taking to make decisions and possibly suggesting that they close the session for now.
Overall, we think that AI will enable Jackpot Capital to communicate better with every gamer and do so in real time.
AI Will Make Security Stronger
We already have powerful security protocols in place, especially encryption software that scrambles data, making it so much harder ─ functionally impossible ─ for hackers to hack gamers’ data. Still, there are always people who try to present challenges in security. AI will be able to see what otherwise would go undetected in activity, enquiry, and so on, making it even harder for hackers to hack.
AI will make it easier for us to protect your assets by warning us in real time if there is even the slightest blip in interest or activity related to security.
We Are Proud to Be Your Casino
We have hundreds of thousands of registered gamers. No one has ever told us that they had to wait to play a game. In addition, we still hold the line with 3-2 for a blackjack and 9-6 for a full house and flush in video poker. Many land-based casinos now pay less.
We also have a return to player rate in slots of about 96-97% while land-based casinos return only 90% or less.
Adding in our great promotions, and you have every reason to join. So....