Here at Jackpot Capital online casino, we have noticed that our game provider SpinLogic has started using color much more prominently in their slots. We have taken heed of this trend and, to make potential new gamers more likely to join and accept their Jackpot Capital Casino signup bonus, we have also incorporated color on our home page to a larger degree than previously.
We will discuss the changes we have made to the home page, but first, we would like to talk about the importance of color at online casinos in general.
Colors Make Us Feel Good
When we see a color we like, it gives us a calming feeling. It doesn’t really matter where we see that color. It could be on a billboard, on clothes, on a dish of food, or on an online casino’s home page.
Color is also important for a land-based casino’s home page, but it is a lot more important for an online casino since color might influence a potential gamer to become an active gamer at that casino. A player looking for a land-based casino might like a given casino’s home page, but that still may not translate into a trip to that casino.
At an online casino, a lot of gamers sign up simply because they like the home page, and color goes a long way to making people like a casino’s home page.
Color is a Form of Communication
So much of communication is verbal. Even in the modern world, where people send pictures to friends and family, communication is extremely verbal. Before the advent of digital communication, almost all communication was verbal; today, there is a lot of non-verbal communication.
Color is at the forefront of non-verbal communication.
Colors have multiple effects on people. Some colors have cultural effects. So, any business that wants to use color to communicate a message has to consider how the culture the casino wants to attract relates to a specific color.
Orange Has Taken a Major Role on Jackpot Capital’s Home Page
Again, we will go into some depth further along; for now, we would like to point out that orange is known to have a calming effect. An online casino wants gamers to feel calm about playing at the casino.
Orange also has the effect of priming some people to act. This also fits into Jackpot Capital’s goal when a potential new gamer reaches our home page: as we stated above, we would like said gamer to sign up and receive his or her sign-up bonus.
Orange is also known to elicit a sense of creativity in people. Since SpinLogic, our exclusive game provider, has started to use color more prominently in slots, any use of orange might cause a gamer to identify with the creative process that produced a given slot.
For some people, orange is a statement color. There is a very good reason why a popular television series was called Orange is the New Black. There is a reason why inmates at a prison were orange. In those cases, the orange stands out boldly. It also means that the inmate would be spotted easily if, somehow, they managed to escape the prison.
White and Blue Go Together
There is a good reason why the lettering on the Jackpot Capital home page is white and the background is blue. Although both colors have other connotations as well, their foremost connotations are honesty and trustworthiness.
Red Exudes Emotions
Red elicits the emotions of love, energy, power, and the kind of excitement that wants more. Red is the roller coaster color since love is a roller coaster that we all strive to experience, power is a roller coaster that people try to achieve despite the difficulties in achieving and maintaining it, energy is another roller coaster in that we have great energy as young people and, while energy wanes as we age, if we channel the lessons learned, we can maintain a measure of energy long into old age.
Red, and forms of red, are prominent in the new slots T-Rex Lava Blitz, Blazing Horse, Buffalo Mania Thunder Springs, Fu Long Plinko, and Regal Reels.
Purple Gives Several Messages
Purple has long been a symbol of royalty. As such, it is also the symbol of great wealth and luxury. Despite the shallowness that is common to royalty, purple also exudes feelings of ambition, high spirits, and a philosophical nature.
Purple plays an important role in Fortunate Zeus, Liberty Wins, 3x Wow Wheels, and Whispers of Seasons.
What are the Primary Colors of Everyday Life?
White is the color of purity, which is one reason why brides wear white. White is also the color of snow, which reminds us of our childhoods gallivanting in deep snow, unaware that it is cold. Yellow is warm and cheerful, which is why the lettering in so many slots is in yellow. Green is the primary color of nature and of all things natural. Green is also the color of American money, so it exudes thoughts of wealth. Brown is the color of Mother Earth.
Let’s Take a Look at Jackpot Capital’s New Look
As we said earlier, orange now has a primary role in the new look here at Jackpot Capital. On the home page, the words Jackpot Capital are in two different shades of orange. The sign-up and join now prompts have white letters on an orange background. Play now has white letters on a blue background, a combination we spoke about above, and the outline of the oval is in orange.
Orange is used all over the home page to draw attention, to elicit action, and to emphasize specific facts. We think that orange is the single most prominent color on our new-look home page.
Jackpot Capital Invites All Gamers to Join
Jackpot Capital still offers over 400 games, great promotions, excellent and secure banking, and a world of happy gaming.